Time to Talk TikTok

Written by
‍Ozzi Sanderson
Published on
November 10, 2022

Stop putting it off…

It’s projected there will be 15 million UK TikTok users in 2025!

So it’s never too late to start. Especially not with statistics like that 🤯

TikTok has developed a very powerful algorithm, which is trumping other social networks like Instagram and Facebook.

The content that shows up on a user's feed is highly targeted and relevant to them and their browsing habits.

This is why brands have been so successful on TikTok.The platform allows these brands to entertain and build trust throughout their target market.

Despite common belief, TikTok isn’t a dark art only for kids.

You don’t have to be nailing the latest viral dance, or singing into the camera to market your business.

There's plenty of ideas to easily market your brand, whilst still being authentic. From repurposing long form content into 15-second clips, focusing on how-to videos, or even sharing some super quick product hacks.

With the right strategy in place, TikTok is an exciting and engaging way to educate and entertain your audience.

Still think TikTok talks a completely different language?

Watch this Tokumentary, and let trainspotter extraordinaire, Francis Bourgeois explain more!

But it’s not just TikTok that’s currently getting a lot of attention…

With short form vertical video being an absolute necessity, Google’s answer to TikTok called YouTube Shorts is another viable channel to showcase your business.

And here’s a few reasons why you should be using it 👇

💥 YouTube’s algorithm is focused around shorts and pairing shorts with long form content

💥  Shorts are now being prioritised at the top of search results

💥  Creators have separate channels dedicated to shorts, as they know users want to watch that content

💥  Shorts are natural to a platform like YouTube and they are not trying to reinvent themselves (like Instagram).

So be sure to factor YouTube Shorts into your social strategy and content planning. It’ll be worth it!

Check out this short clip that explains more about the platform >

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