What’s All the Fuss About AI?

Written by
Adam Roberts
Published on
February 8, 2023

As a marketer, you're always looking for opportunities to improve. From increasing productivity of your communications activities, to driving more prospects towards your company.

One way to do this is by incorporating artificial intelligence (AI) into your strategy.

AI can play a big part in your marketing efforts with things like online advertising, Chatbots or voice search optimisation. AI is able to automate repetitive tasks, such as responding to customer inquiries, providing personalised recommendations for your audience.

An example is using ChatGPT to generate product descriptions. This will save you a lot of time and effort, while still setting out accurate and engaging information for your customers.

So will AI be taking our jobs?

Whilst AI can provide a lot of benefits for marketers, there’s no getting away from the human and personal aspects.

Emotion is a major factor in marketing and advertising, of which AI would need to comprehensively dial up the feels to properly crack this.

Accuracy is another sticking point, to which a lot of task still require a human's attention to detail, and finessing work / code created by AI platforms.

For the foreseeable future, marketers still have a major part to play in strategic planning and crafting marketing communications that support their business.

And what about agency support?

It's important to remember that working with an agency is still beneficial. Agencies bring a wealth of experience and expertise to the table, supporting you with tasks that incorporate the latest tools and technologies.

One of the biggest benefits of working with an agency is that they can keep you abreast of industry trends and changes. They have a team of experts who are regularly researching and experimenting with new tactics and technologies - such as AI - meaning they can help you stay ahead of the curve, stand out and stay competitive in your market.

Another benefit of working with an agency is that they can provide you with a fresh perspective. Sometimes you’re just too close to your business. And AI may not hit the creative mark that you've looking to achieve.

The agency will work closely with you to bring different perspectives, so you see your marketing efforts from a different angle. Identifying areas for improvement that you might not have noticed on your own.

Struggling to commit time to certain activities, such as social media content? Working with an agency can also help you save time and resources.

They have the ability and expertise to handle tasks that might be too time-consuming or complex for your team, such as creating quality short-form video content or coordinating digital campaigns.

Phew...sounds like us humans are safe for now.

AI can be a powerful tool for marketers, and the technology will only get better and better.

It's important we embrace these innovations, and seek to use the available tools in conjunction with a properly devised marketing plan. With campaigns and activities that take human emotion and feelings into account. As well as assessing the latest industry trends and technologies in a bid to stand out from competitors.

And if you need extra hands to drive awareness of your brand, then working with an agency can be a great way to access fresh ideas, expertise and resources you need to be able to deliver better results for your company.

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