When to Work With a Marketing Agency

Written by
Adam Roberts
Published on
February 23, 2023

If marketing feels like a tall order, and you’re unsure where or how best to start promoting your business online, fear not. There’s support available, with experts on hand to guide you.

Working with a digital marketing agency opens a number of opportunities, allowing you to concentrate on the important tasks, and focus on building your business.

This blog sets out when it’s worth liaising with prospective agency partners, and what you can expect from a digital marketing agency.

So, when is it time to work with a digital marketing agency?

There are a few key indicators that it might be time to bring in some expert help.

👉 You're not seeing results from your current efforts
If you've been managing digital marketing on your own, or with a small in-house team, and you're not seeing the results you want, it might be time to bring in a fresh perspective.

An agency will have the expertise and experience to give your campaigns a boost and help you see the results you're after. It could be tightening the upfront strategy, or improving the quality of content you’re posting. Proper agencies should be able to analyse how channels have been performing, and where things need adjusting.

👉 You're short on time and resources
Running a business or marketing department takes up a lot of time and energy, and certain marketing activities can often fall by the wayside.

If you don't have the time or resources to properly devote towards marketing, an agency can take the reins and help you on your way to achieving your goals.

Agency assistance could save businesses up to as much as around 45%, compared to hiring a full time employee, making for a really cost effective option.

👉 You're not up-to-date with the latest trends and technology
The digital marketing landscape is constantly evolving, and it can be difficult to keep up with all the latest trends and technology.

An agency will have a team of experts who stay up-to-date on the latest developments, so you can be sure you're always on the cutting edge.

This all sounds great. What else can I expect from a partnership with a digital marketing agency? 🤔

- Dedicated strategic guidance, tailored to your business needs
An agency will take the time to understand your business goals, target audience, and competition, and develop a customised approach to help you achieve your objectives.

At Seen, we always start with a ‘positioning workshop’ to ensure we’re up to speed on the outlook of our client’s business, from the off. This provides us with the bigger picture elements to enable our team to be clued up with what’s what from a commercial perspective.

- A team of experts
When you work with an agency, you'll have access to a team of experts with a wide range of skills and expertise.

Whether you need help with SEO, social media, PPC advertising, or another aspect of marketing, an agency will have someone on hand who can help - or be able to put you in touch with a contact from their network of agency contacts.

- Increased efficiency and ROI
An agency will bring a wealth of experience and knowledge to your marketing efforts, helping you to achieve better results and a higher return on investment.

Taking learnings from other clients, and businesses in similar (or the same) industry, your agency partners will be well versed in what should and shouldn’t work when it comes to marketing activities.

We hope this has provided you with some food for thought when it comes to external assistance, and that it might be time to consider working with an agency.

A partnership with a digital marketing agency could be just what your business needs to succeed and get your name out there.

If you're ready to take your digital marketing efforts to the next level, we’d love to chat more. Book a discovery call today, and we can chat through how we may be able to add value to your business.

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