When to Work With Influencers and Content Creators

Written by
Adam Roberts
Published on
January 11, 2023

Influencer marketing and working with content creators can be a super effective way for brands to authentically promote their products or services with a really engaged community.

By partnering with social media influencers who have a loyal following, brands can tap into a whole new audience and potentially increase their reach and sales.

But when is the right time for a business to use influencer marketing?

Here are a five things to consider:

1) Set out a clear campaign goal
Influencer marketing should be used as part of an overarching content marketing strategy, with specific goals in mind. Before pursuing an influencer campaign, think about what you want to achieve - whether it's increasing brand awareness, driving traffic to your website, or boosting sales.

2) Establish your budget
Influencer marketing can be an efficient way to reach a large audience, but it can also be costly. Make sure you have a set budget in place, and consider the cost of influencer fees, content creation, product samples, and any other expenses that may be involved.

3) Draw up your influencer shortlist
Not all influencers are created equal. It's important to do your research and find influencers who are a good fit for your brand and campaign goals. Look for influencers who have an engaged following in your target market and a proven track record of creating high-quality content that aligns with your brand values.

And don’t get too drawn in by big followings - a lot of the time, micro influencers are able to achieve the better results.

4) It’s all in the distribution…
Creating high-quality content is only half the battle - it's also important to have a plan for getting that content in front of your target audience. Make sure you have a plan in place for distributing your content, whether it's through your social media channels, a blog, or the influencer / content creators’ own platforms.

5) Assess how you’ll be measuring success
Influencer marketing is most effective when it's tracked and measured. Make sure you have a plan in place for tracking the success of your influencer campaign, whether it's through metrics like website traffic and sales, or through more qualitative measures like engagement and brand sentiment.

At Seen, we’re all for influencer marketing. It’s a really practical way for brands to enhance awareness and interest in their product / service. Working with content creators can be a valuable avenue for brands looking to increase their reach and engagement through digital channels.

And so by considering the above factors and planning carefully, brands can successfully work with influencers / content creators to achieve their marketing goals.

Interested in exploring collaboration opportunities for your next campaign? We’d love to work with you in delivering your influencer / content creator campaign!

Drop us a line to chat more: hello@seenagency.co.uk

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