Should my brand be on TikTok?

Written by
Adam Roberts
Published on
June 21, 2023

Should my brand be on TikTok? 🤔 We get asked this a lot...

Today? Perhaps not.

But we encourage you to reframe this...

💡 *Reframe* ---> What does my business look like in 12-18 months' time? 💡

Plan for the future, because...

A) You don't want to be playing catch up in a year's time, when your competitors have found their forte and rhythm on TikTok.

B) What is it that the customers of tomorrow and the future need to be told, now? Educate and nurture them, so they're ready for when the purchasing decision does eventually arrive.

C) TikTok success doesn't happen overnight. It took Duolingo 18 months to become the phenomenon that they are today. And it wasn't until their 39th video that they properly struck a chord with their audience, and found their viral moment of glory.

Despite common belief, TikTok isn’t some dark art only for kids. Plus, it’s projected there will be 15 million UK TikTok users in 2025!

If you have a product or service that people are going to likely want to search for, then discoverability on the go-to channels for your target audience is crucial.

And with the right strategy in place, TikTok is an exciting and engaging way to educate and entertain your audience. From how tos and quick tips. To life hacks and travel tricks.

So, after reading this short write-up, ask yourself again...should my brand be on TikTok?

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