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The brief

Overdraft is a popular establishment, located in Winchester and Southampton. We were tasked with bringing attention to the launch of a new menu, and increasing engagement on their social channels.

Our solution

What could possibly be better than a venue that offers a strong selection of craft beers, great music and delicious food?

By producing vibrant photography and video content, we focused on showing off the unique atmosphere at Overdraft, specifically targeting their core audience: young adults around the Southampton and Winchester areas with interests in food, beer and music.

Getting eyes on our fresh, organic content wasn’t enough though. We made sure to back it up with copy that invited post interaction, as well as competitions that further boosted engagement.

The results

The launch activity proved a great success, with great engagement on social media - and ultimately the venues getting high footfall and a lot of interest!

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