What Is a Social Media Strategy?
Think of a social media strategy as your brand’s secret recipe for social success.
It’s the mix of audience insights, content planning, platform tricks, and performance checks that turns random posting into real results.
When done right, it keeps your social efforts aligned with your business goals - so you’re not just posting for fun (though fun is always welcome).
Why Your Business Needs a Social Media Strategy
- To be Seen: Boost your brand’s visibility and make people stop scrolling.
- Spark Conversations: Turn likes into comments, and comments into community.
- Stay Consistent: Keep your voice heard and your posts on-point.
- Build a Tribe: Create followers who actually care about your brand.
- Content That Works: Know what to post and when for maximum impact.
- Smarter Moves: Make decisions backed by data, not guesswork.
Our Social Media Strategy Services
Here’s our bread and butter service offering
Audience Insight
Undertaking research to figure out what your audience actually wants.
Platform & Content Audit
Identifying what’s working, what’s not, and where the magic opportunities lie.
Strategy Development
Establishing the strategic foundations of what your social presence will entail.
Content Planning & Creative Direction
From upfront ideation to thumb-stopping videos, we produce content that keeps your audience coming back for more.
Paid Social Strategy
Looking to really rally your reach? We create ad campaigns that actually deliver clicks, leads, and results - without burning your budget.
Measurement & KPIs
Tracking, analysing, and optimising to ensure the social channels are doing their rightful job.
Social Platforms We Work With
- Instagram: Eye-catching visuals and scroll-stopping reels.
- Facebook: Building community and reaching new audiences.
- TikTok: Lo-fi, playful content that hits the spot.
- LinkedIn: Connecting with professionals and sharing your expertise.
- YouTube: Storytelling, tutorials, and long-form content that sticks.
Industries We Support
- Retail & eCommerce
- Professional Services
- Technology & SaaS
- Hospitality
- Lifestyle & Consumer Brands
Why Choose Seen Agency?
Data-Driven, Not Data-Dull
We love analytics as much as creative ideas - and we use both to make your social campaigns smarter.
Creativity That Pops
From clever captions to scroll-stopping visuals, we bring the wow factor to every post.
Platform Pros
Whether it’s Instagram, TikTok or LinkedIn, we know the ins and outs - and how to make each platform work for you.
Totally Transparent
No smoke and mirrors. We report clearly, so you see exactly how your social is performing.
Testimonials
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Working with this team completely transformed the online visibility of our restaurant chain. Their SEO strategy helped us dominate local search results, leading to a huge increase in foot traffic and online bookings. Highly professional, transparent, and result-driven.
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We saw measurable improvements within the first month. Our menu pages started ranking for competitive keywords, and our Google Business profile brought in 3x more phone calls. Their SEO expertise is on another level.
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They handled everything—from keyword research to technical SEO and schema setup. Thanks to them, our restaurants consistently rank in the top 3 spots for all major local food searches. This has significantly boosted both dine-in and delivery orders.
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Social Media Strategy Services FAQs
Commercial goals, audience insights, channel selection, content pillars, content ideas, paid social approach, and KPI identification - basically everything you need to rock social media.
Usually 2-3 weeks. That’s enough time to dive deep, plan smart, and sprinkle a bit of social magic.
Absolutely. We can run your socials, optimise campaigns, and make sure your strategy is being rolled out proficiently.
It depends on your audience, goals, and industry. We’ll guide you on the platforms that your brand will shine brightest.
Engagement, reach, clicks, leads, conversions - you name it. We track it, making tweaks to keep the results coming.
Get in touch today
Seen Agency aims to make social media smart, fun, and - most importantly - effective.
Let’s jump on a call and get the ball rolling!