Bang & Olufsen

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Client
Bang & Olufsen
Year
2020

The brief

Bang & Olufsen is world-renowned for their top-of-the-range audio, TV and telephone technology. From headphones to home speaker systems, B&O is synonymous with luxury Danish design.

Our task was to increase awareness and encourage people to visit the new B&O store, and experience their impressive range of products.

Our solution

Alongside fresh photography that captured the essence of the brand, we set the foundations for a range of other marketing activities - this included the management of all cross-channel social media activity and utilising influencers to cover the products. Activity like this fed into our email marketing campaigns, to help generate awareness of the store within Hampshire.

The results

B&O saw some great enquiries off the back of the integrated marketing activity.

Additionally, our film ‘The Art of Sound’ won a Marketing Excellence award, recognised nationally by Bang & Olufsen themselves.

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